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Starting
Wed, May 02, 2012 at 5:00 PM CST |
Ending
Wed, May 02, 2012 at 9:00 PM CST |
Location & Address
University of St. Thomas
1000 LeSalle Ave.
Minneapolis, MN
United States-55403 |
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To register visit the program page at http://exed.stthomas.edu/SocialMediaMarketingTraining or call (651) 962-4600.
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Social Media gives marketers an opportunity to establish the loyal customer base they have long sought. However, in terms of social media, the tables have turned – consumers are now in charge of defining the brand value, not marketers.
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The Transformative Social Media Strategies connects the fundamentals of strategic marketing communications to the new realities of social networking. We will help you improve customer loyalty and satisfaction, while attracting new prospects to your brand.
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This program will give you an important career foundation as we help you:
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• Develop a strategy that delivers sustained advantage by leveraging your organizations’ distinctive core competencies.
• Arm your advocates to bring a level of authenticity to your brand by joining the right kinds of online conversations, while managing the risks of giving them control.
• Package multimedia content for social syndication.
• Integrate social media with the corporate website and other marketing communications.
• Prepare senior management for the consequences of active social media participation.
• Budget for social media and tie efforts to measurable business outcomes.
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Upcoming offerings:
May 2 – 23, 2012
Saturdays, Full Day
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Cost: $1,595 (1.2 CEUs) per participant includes tuition, learning material and refreshments.
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There are no prerequisites to enroll in this non-degree program. Pre-readings and resources are made available to all participants prior to the first module to maximize the learning experience.
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Please visit the University of St. Thomas Transformative Social Media Strategies website for more information by coping and pasting the following URL: http://exed.stthomas.edu/SocialMediaMarketingTraining
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University of St. Thomas Executive Education & Professional Development |
Founded in 1885, the University of St. Thomas has established itself as one of the premier universities in Minnesota and the Midwest. The business-focused continuing education unit, which is now Executive Education and Professional Development, was created in 1957 by Bishop James Shannon and Peter F. Drucker. There are currently more than 7,000 students engaged in the Opus College of Business's undergraduate, graduate, executive and professional education studies because they value the emphasis on career preparation and engaging in service to others. Website: www.StThomas.edu/ExecEd
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